RelyoTHE RELYO PLATFORM

Closed-loop conversion tracking

Server-side postback tracking via click_id gives advertisers true CPL and ROAS — and traffic partners transparent earnings per page.

Proof, not estimates.

POSTBACK FLOW

1Click (click_id)
2Landing page
3Conversion
4S2S postback

✓ Closed-loop CPL / ROAS

1 day

typical time to integrate

3ms

match latency (illustrative)

CPC

performance-only pricing

Illustrative benchmarks — not verified customer results.

How it works

01

Visitor submits a form

A comparison, quote request, or signup completes on your site. Relyo activates on the confirmation page.

02

Closed-loop conversion tracking kicks in

Proof, not estimates.

03

Performance is tracked

Clicks and conversions flow through closed-loop postback. Traffic partners see earnings; advertisers see true CPL and ROAS.

In depth

click_id attribution

Every click carries a unique identifier. Advertisers fire server-side postbacks on conversion — lead, sale, signup — so reporting reflects actual outcomes.

  • Server-side postback (S2S)
  • Lead, sale, signup, install goals
  • Real-time reporting dashboards

Shared source of truth

Traffic partners see RPM and earnings per placement. Advertisers see cost per lead and return on spend. No discrepancies, no black box.

PLATFORM

Proof, not estimates.

POSTBACK FLOW

1Click (click_id)
2Landing page
3Conversion
4S2S postback

✓ Closed-loop CPL / ROAS

Why it matters

Server-side postback (S2S) · Lead, sale, signup, install goals · Real-time reporting dashboards

  • Server-side postback (S2S)
  • Lead, sale, signup, install goals
  • Real-time reporting dashboards

Built for the post-fill moment

closed-loop conversion tracking is designed for the instant after Submit — when intent is highest and your confirmation page is still yours to monetize.

PLATFORM

Proof, not estimates.

POSTBACK FLOW

1Click (click_id)
2Landing page
3Conversion
4S2S postback

✓ Closed-loop CPL / ROAS

Who benefits

For traffic partners

Monetize your confirmation page with closed-loop conversion tracking. One tag, revenue share on every click, GDPR-first consent.

  • Server-side postback (S2S)
  • Lead, sale, signup, install goals
  • Real-time reporting dashboards

For advertisers

Reach users at peak intent with closed-loop conversion tracking. CPC pricing, closed-loop proof, exclusive post-fill inventory.

  • Peak-intent post-fill placements
  • CPC with closed-loop tracking
  • Exclusive inventory off Google/Meta

Common questions

Relyo

Ready to get started with Relyo?

Free to integrate. Traffic partners earn revenue share. Advertisers pay CPC — only for performance.

BOOK A DEMO